This Personal Information Collection Statement (this “Statement”) is made by Hospitality Impact Consulting Limited (“Guided Tours”, “we”, “us”, or “our”),  which manages and operates a service named “Guided Tours for Art Basel in Hong Kong 2024” for MCH Group Asia Ltd and applies between us and you (“you”, or “your”). This Statement should be read together with the Terms and Conditions (if any) of the website at [https://meart.art/] (the “Website”) (the “Terms and Conditions”), provided that, in the event of any inconsistency between this Statement and the Terms and Conditions concerning matters relating to personal data, this Statement shall prevail.

MCH Group Asia Ltd (the “Service Appointer”)., who operates Art Basel Hong Kong 2024, appoints Hospitality Impact Consulting Limited to provide guided tours to clients, visitors and VIPs of Art Basel in Hong Kong 2024; and MeART performs the services, upon the terms and conditions mutually agreed by the two parties. Art Basel Hong Kong 2024 is part of the MCH Swiss Exhibition (Basel) Ltd. of companies including MCH Group Asia Ltd. (“MCH”) and its affiliated or related companies from time to time (as listed here: https://www.mch-group.com/en/) (the “ABHK”, or “MCH”) whose leading international live marketing company, wide range of products and services includes community platforms with physical and digital formats in various sectors and bespoke solutions in all areas of live marketing worldwide and multifunctional event infrastructures in Basel and Zurich.

In order to enable MeART to perform the Purposes (as defined in the “Purposes for using personal data collected” section below), you are required to provide all the requested/mandatory personal data in the registration form of MeART. If you do not provide the required personal data, then we may not be able to perform the Purposes and/or provide goods or services to you.

If you are under 18 years of age, you should consult with your parent or legal guardian before sharing or providing your personal data to us. To protect your interest as a minor, even if you agree for us to use and disclose your personal data for the relevant purposes as specified in this Statement, we will require your parent or legal guardian to give consent on your behalf before we proceed to so use and disclose your personal data.

Kinds of personal data collected

The kinds of personal data we may collect from you and/or from other sources as mentioned below in this Statement include your title, name, age range, contact details, e-mail address, mailing/residential/correspondence address, contact number, marital status, family status, education level, occupation, username and password, interests and favourite activities, Log Files (see below), tracking information about your use of the Website and transaction information (including your characteristics and transaction behaviour) (“Tracking Data”), social media account information, etc. For Tracking Data collected through the use of cookies and other tracking mechanisms, please also refer to our related policies (including but not limited to the MCH Group Asia Ltd. Privacy Policy Statement and Cookies Policy) for further details as to how we collect, use and process Tracking Data.

Purposes for using personal data collected

The personal data to be collected from you and/or from other sources as mentioned below in this Statement will be used and retained by us (and/or our Service Appointer, i.e. MCH Group Asia Ltd. and/or their Affiliates and/or our Marketing Partners as defined in the “Direct Marketing” section below, as applicable) for the following purposes (as may be applicable from time to time) (together, the “Purposes”):

• To handle your enquires and requests;
• To send you latest offers and promotions and to contact you (as the case maybe);
• To send you marketing news of MeART, MCH Group Asia Ltd. and its Affiliates and Marketing Partners (where applicable);
• For daily operation and administration of your account, and to contact you in connection with your account;
• Identifying and verifying your identity and/or as a tour purchaser/client;
• Registering you as a user of MeART and MCH Group Asia Ltd and/or its Affiliates;
• Updating you any news and updates about MeART and MCH Group Asia Ltd and/or its Affiliates;
• Enriching your personal profile with us;
• To serve you better and/or maintain your personal data and/or information across multiple pages within or across one or more sessions when using the Website [https://meart.art/];
• Following registration as a user, accessing your account information (including, but not limited to, your name,,, etc.) and managing your account (including, but not limited to, changing your password, updating your personal information, subscribing/unsubscribing from direct marketing, etc.);
• Research, development, and analysis in relation to your/customer behaviour including carrying out data sorting and analysis to enable us to better understand your characteristics and transaction behaviour (subject to your consent for direct marketing, if/where applicable) to provide other goods and/or services better tailored to your needs, and to assist us in selecting Marketing Subjects (see below) that are likely to be of interest to you, and carrying out aggregated behavioural analysis, including using personal data for statistical analysis, data science studies and data mining;
• For you to make enquiries, complaints, and/or suggestions to us in relation to the Services (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website, or by text message, email and/or mail, and/or other media whether now known or available in the future);
• Seeking your feedback, including through surveys, in relation to the Purposes and Services (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website, or by text message, email and/or mail, and/or other media whether now known or available in the future);
• Improving the Website, the Purposes, our, our Service Appointer’s and our Affiliates’ and Marketing Partners’ Goods and Services;
• Direct marketing and cross-marketing for the Marketing Subjects, subject to consent (see below section entitled “Direct marketing”);
• Data analytics, profiling, information management and database administration;
• Deterring, detection, investigation and/or prevention of activities that may violate, or may be suspected to violate, our policies or may be abusive, illegal, and/or criminal;
• Collection or recovery of any debt owed by you to us, our Service Appointer, or our Affiliates;
• The normal management, operation, and maintenance of the Website and the provision of the Services to you;
• Storing your personal data (whether by a single or multiple Service Appointer and our Affiliates (including us) or our Marketing Partners) for the purpose of sharing such personal data with our Service Appointer and/or our Affiliates and/or our Marketing Partners for any and all of the other Purposes listed above (and subject to your consent in the event that transfer to any or all such data transferees for direct marketing are involved); and/or
• Other purposes ancillary or related to the above.

Those with whom we share personal data

We may engage agents, contractors, suppliers and service providers (whether within or outside the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”)) in connection with the Purposes and/or the provision of the Goods and Services, e.g. IT/software solutions/technology services providers, marketing agents, social media, research companies, and service providers of development and maintenance, administrative, data processing, digital storage, or other similar services, and may transfer to or share your personal data with them for the Purposes within or outside Hong Kong. We may also share your personal data (subject to your consent, if/where applicable) with our Service Appointer, our Affiliates, our Marketing Partners (see below) and the social media platforms that we and/or our Service Appointer and/or our Affiliates and/or our Marketing Partners (see below) use for such Purposes. Where we are required by the law of any country or place or requested by any court, regulatory body or governmental body of any country or place, we may also disclose your personal data as required. In the event of any actual or proposed transfer of business, transfer of shares, re-structuring, amalgamation, merger, sale, transfer, or purchase of us or our business or our Affiliates or our Affiliates’ businesses, your personal data may be transferred to the new entity as part of the transaction, provided that the new entity abides by this Statement and continues to exercise the same level of care, in respect of your personal data, as we would. You will be notified of such event and you may decide to withdraw your consent to the use of your personal data.

Your personal data may be stored by us  in physical locations and/or servers located within or outside Hong Kong and/or shared with our Service Appointer, and/or our Affiliates and/or our Marketing Partners (see below) located within or outside Hong Kong. However, we will take all reasonable measures to ensure that your personal data is stored and processed securely, regardless of the country or place in which it is stored, and we procure by contract or use our reasonable endeavours to ensure that our Service Appointer, our Affiliates and our Marketing Partners (see below) do the same.

Direct marketing

Subject to your consent, we may use your personal data to send you direct marketing (including, but not limited to, special offers, news, information and marketing) about us, our Service Appointer and/or our Affiliates and/or our Marketing Partners (see below) in relation to the Marketing Subjects (see below) whether by in-app messages and/or notifications and/or push notifications to your mobile device, email, telephone, text message, or other media whether now known or available in the future.

Subject to your consent, we may also use your personal data for, or provide your personal data to, our Service Appointer and/or our Affiliates and/or our Marketing Partners (see below) so that they may send you direct marketing (including, but not limited to, special offers, news, information and marketing) about us, our Service Appointer and/or our Affiliates and/or our Marketing Partners (see below) in relation to the Marketing Subjects (see below) whetherby in-app messages and/or notifications and/or push notifications to your mobile device, post, email, telephone, text message, and/or other media whether now known or available in the future.

As we may share your personal data with our Service Appointer and/or our Affiliates and/or our Marketing Partners, we may also receive your personal data from them. Subject to your consent given to our Service Appointer and/or our Affiliates and/or our Marketing Partners, we may also use such personal data to send you direct marketing about us, our Service Appointer and/or our Affiliates and/or our Marketing Partners in relation to the Marketing Subjects (see below).

The types of products, services, events and charitable initiatives that we, our Service Appointer and/or our Affiliates and/or our Marketing Partners may market to you include the following (together, the “Marketing Subjects”):

• goods and services offered by us and/or our Service Appointer and/or our Affiliates in relation to the Goods and Services;
• and insurance companies;
• access and privileges at private clubs;
• professional consultation on customer services, including but not limited to event planning, holidays, hotels, travel, and tickets reservation;
• reward, loyalty, privileges programmes and promotions for customers and/or potential customers of MeART and MCH;
• restaurants, catering services on food, wine and beverage;
• travel, hospitality and accommodation services and products, including but not limited to hotels and serviced apartments, holiday package products and services offered by travel agents, tickets to attractions;
• transportation and logistics services, including but not limited to air travel and non-air transportation services such as hotel transfers, car rentals, bus operators, train operators and cruise operators, and courier services and shipping services;
• conference and exhibition management services, consultancy and marketing research services, supply chain management,
• event and project management services, gaming services, advertising and public relations services, media production services;
• tickets for concerts, galleries, exhibitions, films, theatricals, sporting, special and cultural events;
• technology, telecommunication, internet and mobile communication services, social networking and media;
• graphic and interior design services, photography services, printing and publishing services;
• legal services, medical services, accounting, auditing, bookkeeping and taxation services, engineering services, architectural
• services, surveying services, equipment rental services, hospitality services;
• professional advice and/or consultation on education and/or personal enhancement;
• charitable initiatives which support areas including sports, recreation, art and cultural programs, relief of poverty,
• advancement of education, advancement of religion and other purposes that are beneficial to the community.

We cannot use or provide your personal data for direct marketing purposes and/or provide your personal data to third parties (whether to our Service Appointer and/or our Affiliates and/or our Marketing Partners) for their direct marketing purposes unless you consent. Even if you give your consent, you can opt out of direct marketing – at any time (or you may request that we cease to provide your personal data to third parties, at which point we will cease to do so), free of charge, by emailing tours@meart.art 

Your rights

Apart from your right to opt out of direct marketing as mentioned above, you have the following additional rights to:

• check whether we hold any of your personal data;
• access your personal data held by us;
• require us to correct any personal data which is inaccurate; and
• ascertain our policies and practices (from time to time) in relation to personal data and the types of personal data held by us.

If you would like to make a request in relation to the above (or make any general enquiries), please contact ). In accordance with the Personal Data (Privacy) Ordinance (Cap. 486, Laws of Hong Kong) (the “PDPO”), we have the right to charge you a reasonable fee for the processing of any personal data access request.

Privacy Policy Statement

We adopt our Service Appointer, that is, MCH Group Asia Ltd.’s Privacy Policy Statement. You can find out more about our policy on personal data protection by accessing the MCH Group Asia Ltd. . If there is any inconsistency or conflict between the MCH Group Asia Ltd. Privacy Policy Statement and this Statement, this Statement shall prevail.

Please also see the MCH Group Asia Ltd. Privacy Policy Statement for our policies and information about:

• our collection and/or use of Log Files (data relating to your use of/visits to the Website, including but not limited to your IP address, domain name, browser type and access time);
• the use of cookies and other tracking mechanisms;
• retention of your personal data;
• third party merchants and/or websites that may be contained in the Website;
• how we keep your personal data secure;
• use of your personal data in legal proceedings.

Inconsistency or conflict

If there is any inconsistency or conflict between the English and Chinese version of this Statement, the English version shall prevail.

Miscellaneous

This Statement may be updated from time to time to reflect changes to our policy with respect to personal data protection and/or changes to personal data/data privacy laws and regulations. Where there are significant changes, we will notify you and obtain your acceptance of the changes, consents, and/or opt in (as necessary or applicable). If you do not accept the changes and/or provide your consent, then we may not be able to perform the Purposes and/or provide goods or services to you. You are advised to check the Website for updates to this Statement on a regular basis.

Nothing in this Statement shall limit your rights under the PDPO.

If you are:

(i)  an individual located in Mainland China who visits or uses MeART’s relevant website(s) for the Service named “Guided Tours for Art Basel in Hong Kong 2024”, or otherwise uses or attends MeART’s and/or MCH’s premises, facilities, events, programmes, products and/or Services named “Guided Tours for Art Basel in Hong Kong 2024” by phone or any other means from Mainland China; and/or

(ii)  an individual holding a Mainland China passport and/or resident identity card who visits, uses or attends MeART’s and/or MCH’s premises, facilities, events and/or programmes for the Service named “Guided Tours for Art Basel in Hong Kong 2024” in Hong Kong or otherwise use MeART’s and/or MCH’s products and/or Services named “Guided Tours for Art Basel in Hong Kong 2024” by phone or any other means in Hong Kong,

your personal data will be processed by MeART in accordance with the “People’s Republic of China Addendum” in addition to the MCH Group Asia Ltd. Privacy Policy Statement and this Statement, as well as the applicable data protection laws and regulations in Mainland China which, for the current purposes, excludes Hong Kong, the Macau Special Administrative Region of the People’s Republic of China and Taiwan.

This Statement shall be governed by, and construed in accordance with, the laws of Hong Kong